Why work with me.
Great design is about more than making something look good. It’s about understanding the brief, knowing the audience, solving problems and delivering work that achieves its purpose.
Print & digital design.
Print is at the heart of my experience, complemented by strong digital design. I have extensive knowledge of paper, materials, finishes, production processes and print suppliers, alongside experience creating engaging digital content for websites, email, social media and online campaigns. This enables me to deliver creative, consistent design that works seamlessly across both print and digital channels.
Creative thinking.
I combine creativity with purpose, taking the time to understand the audience, objectives and message behind every project. My approach is thoughtful and considered, creating design that communicates clearly and makes an impact.
Brand & consistency.
I’m experienced in working within established brand identities, maintaining consistency while finding creative opportunities to keep communications fresh and engaging. My work on the Cats Protection rebrand involved applying a new visual identity across a large and diverse organisation.
Complete delivery.
I can take a project from initial idea through to final artwork and production. I’m comfortable managing suppliers, budgets, deadlines and production challenges, giving you confidence that every detail is taken care of.
Problem solving.
I enjoy finding practical and creative solutions, particularly when projects involve tight deadlines, complex requirements or production challenges. I’m able to balance creative ambition with budget, timescale and practical considerations.
A personal approach.
I believe the best creative relationships are built on communication, collaboration and trust. I work closely with clients, listen to what they need and become an extension of their team, bringing enthusiasm, reliability and a genuine passion for getting the best from every project.
A little bit about me.
Hello and thank you for visiting!
I’m Bec and I'm a senior graphic designer with 27 years’ experience across the charity, leisure, travel and tourism sectors, specialising in print, brand, photography and digital design.
With extensive knowledge of the print industry, I bring creative thinking together with a detailed understanding of production, from brochures, magazines and direct mail to large-format graphics and integrated online and offline campaigns.
I have worked with established brands across both B2B and B2C environments, delivering thoughtful, engaging design while maintaining consistency and visual integrity. Most recently, I played a key role in the two-year rebrand of Cats Protection, helping develop and implement the refreshed visual identity across the organisation.
I’m experienced in taking projects from initial concept through to final delivery, managing budgets, solving production challenges and ensuring every piece of work is delivered to a high standard. I also enjoy supporting and mentoring other designers, sharing knowledge and helping maintain strong creative standards.
At the heart of my work is a genuine passion for all aspects of design, typography, photography and print; creating work that not only looks great, but has a clear purpose and delivers results.
